What Are the Must-Have Features of a Shopify Store?

Digital Concepts
4 min readMar 9, 2023

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When it comes to designing an e-commerce website, one of the key aspects you need to look into is engaging and retaining the users. From a budding business to a top-rated online store, Shopify is the most accepted e-commerce platform that allows them to grow and manage the business seamlessly. Success for an e-commerce store is not just about the quality of the products and services you offer but enhancing the shopping experience of the users too.

If you want your visitors to have a nice journey on your website, here are a few must-have Shopify features you must include. Hire Shopify developer India to get a grasp on which features your e-commerce store needs to have to attract more customers.

· Several payment gateway options

With touch competition in online storefronts, the cost of acquiring new customers is on the rise. No business today can afford to lose customers due to the non-availability of multiple payment gateways and ruin the growth of your e-commerce store. Here is why your Shopify store needs to have multiple payment options.

i. Lessen the chances of conversion
ii. Allow the customers to use alternative payment options when the other is down
iii. Increase the rates of conversion
iv. Provide the convenience of tracking the orders

The store needs to focus on order tracking to monitor the purchase movements and it will eventually enhance the customer experience. Staying informed about the delivery date and the delays give your business an edge from the customer’s point of view. A Shopify store needs to provide the following information to customers through order tracking.

i. The estimated date and time of delivery
ii. Frequent updates about the shipment location
iii. Providing the name and contact details of the delivery professional

· Inventory management

Managing your inventory with Shopify should be fairly simple. Based on the nature of your business, you can experiment with bundles of products, send live notifications to customers related to the packages, and track the movement of the stock items. The possibilities are endless when it comes to selling products in Shopify stores with the inventory management feature.

· Customer support

Who does not want to gain loyal customers and connect with them on a personal level? For every business, a set of loyal customers may mean that you have an added advantage of a built-in base when it comes to the target group of your business. But communicating with every customer at a personal level seems a far-fetched dream. That is why you can add zeal to your Shopify store with a customer support kiosk to enhance brand loyalty but make sure you reply to customer queries fairly.

· AI chatbots

Nowadays, several brands prefer deploying AI-powered chatbots to reply to customer queries, resulting in less turnaround time, more response time, and requiring few or no human resources to address the customers. Why should you have an AI-powered chatbot on a Shopify store?

i. AI-powered chatbots can rev up sales
ii. Provides insights into customer behavior
iii. Saves time for customer executives
iv. Collects feedback from customers
v. Provides a knowledge base

Hiring Shopify development services in India helps you improve sales without taking the trouble of training and managing the staff members.

· Web push notification

Haven’t you come across those witty notifications from the food delivery apps? Well, you can use the same feature for your Shopify e-commerce store and that would be amazing to push ahead the popularity of your business. The web push notification will allow you to interact with your customers even when you are not in to access the e-commerce store.

· Various product images

Customers today want to get the best out of the products they use. That is why they need product images to be viewed from various angles. A website designer for Shopify may recommend how you can add over 200 images to the site.

· Integration of social media

Posting on social media constantly is one way of creating buzz around the products and services you sell. With social media integration, you will help those customers visiting the Shopify store to show trust toward your brand. Here is how:

i. Creating homepage feeds
ii. Integrating the feedback on social media
iii. Through social widgets

There are several other ways to boost the orders on the Shopify store like optimization of the store to appear on the top of the search results. Creating shoppable pins, or beginning email marketing campaigns. Hiring an offshore web development company India will offer valuable tips to boost the operation of your Shopify e-commerce store.

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Digital Concepts
Digital Concepts

Written by Digital Concepts

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Digital Concepts is an award-winning full-service digital marketing company, with 95% client retention rate, offering services to businesses around the globe.

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